Becoming Iron Foundry Athletics:
Home of Calvert CrossFit, Iron Foundry, and CrossFit Lakas.
When I decided to start a fitness business, I needed help coming up with a great name and slogan. So, in the summer of 2012, I called my dad and asked for his help.We spent several days thinking of different names and sending them back and forth.My father, a former Marine, and also in the law enforcement world for over 25 years, sent me an email with different names and mottos.This is how the name Iron Foundry Athletics originated.
Because I started in a small space rented from a globo gym that looked like an old factory from where I grew up. It was cinderblock walls, metal rafters, metal bay door, no windows, no air conditioner. We did not even have our own bathroom or water fountain.“Iron,” because in old school lifting iron is referred to as metal plates.“Foundry” is a workshop or factory that forges metal, as a play on CrossFit’s slogan ‘Forging elite fitness.’ I added Athletics, because I wanted to be more and offer more than just CrossFit and because those who train in CrossFit are indeed athletes.This was the thought process behind developing the name Iron Foundry Athletics.I was the first CrossFit affiliate in Calvert County, so I chose my affiliation name as Calvert CrossFit.In 2013, we used the slogan, “we don’t make machines, we build them,” referring to the building of our client-athletes.
Our slogan is: Lead, Deliver, and Develop.
What does that mean: As an organization we want to lead from the front, always deliver the best service and most importantly, develop relationships and community.Schedule Your Intro Today!
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